Standards are dropping - well at least the number of editions is!
London's Evening Standard newspaper will cease daily editions and transition to a weekly publication due to financial losses.
The change is attributed to fewer commuters, evolving consumer habits, and the introduction of Wi-Fi on the London Underground.
The weekly newspaper will feature in-depth analysis, lifestyle, sports, culture guides, and news.
The shift to a weekly format aims to preserve the printed newspaper in a digital era while ensuring profitability and securing the brand's future.
The Evening Standard draws inspiration from the successful strategic transition of its sister publication, The Independent, which experienced readership growth and commercial success after its own transformation in 2016.
https://www.standard.co.uk/business/business-news/evening-standard-to-drop-daily-edition-in-favour-of-weekly-newspaper-b1160845.html
The change is attributed to fewer commuters, evolving consumer habits, and the introduction of Wi-Fi on the London Underground.
The weekly newspaper will feature in-depth analysis, lifestyle, sports, culture guides, and news.
The shift to a weekly format aims to preserve the printed newspaper in a digital era while ensuring profitability and securing the brand's future.
The Evening Standard draws inspiration from the successful strategic transition of its sister publication, The Independent, which experienced readership growth and commercial success after its own transformation in 2016.
https://www.standard.co.uk/business/business-news/evening-standard-to-drop-daily-edition-in-favour-of-weekly-newspaper-b1160845.html
