Gin O'Clock
BBC News Item.
"According to the most recent ONS statistics, from 2018, liver disease is consistently among the top three causes of death each year among women aged 39-45.
“Women's drinking pretty much doubled in a really short period of time… about 10 years,” Prof Fiona Measham, a leading expert in drink and drug culture from the University of Liverpool, tells me.
Her research suggests that in the 1990s and 2000s, the alcohol industry zeroed in on female drinkers, targeting them with products such as alcopops and shots - and using feminism, female empowerment and liberation as a marketing tool.
She thinks these practices established a drinking culture in a whole generation of young women that would leave a lasting legacy.
“What we're seeing now is that young people, their consumption is falling fastest, but it's still holding quite steady for people in their 30s, 40s and 50s,” she says.
The same aggressive approach persists today within the alcohol industry, believes Prof Carol Emslie, from Glasgow Caledonian University. Only now it is pushing things like prosecco, “gin o’clock” and “wine time” as a way for women to relax and practise self-care after a hard day."
"According to the most recent ONS statistics, from 2018, liver disease is consistently among the top three causes of death each year among women aged 39-45.
“Women's drinking pretty much doubled in a really short period of time… about 10 years,” Prof Fiona Measham, a leading expert in drink and drug culture from the University of Liverpool, tells me.
Her research suggests that in the 1990s and 2000s, the alcohol industry zeroed in on female drinkers, targeting them with products such as alcopops and shots - and using feminism, female empowerment and liberation as a marketing tool.
She thinks these practices established a drinking culture in a whole generation of young women that would leave a lasting legacy.
“What we're seeing now is that young people, their consumption is falling fastest, but it's still holding quite steady for people in their 30s, 40s and 50s,” she says.
The same aggressive approach persists today within the alcohol industry, believes Prof Carol Emslie, from Glasgow Caledonian University. Only now it is pushing things like prosecco, “gin o’clock” and “wine time” as a way for women to relax and practise self-care after a hard day."
