Before booking your holiday.
Our investigation found that TripAdvisor had failed to stop a flood of suspicious five-star reviews, including for a hotel in Cairo, once rated top in the city, and for a London Travelodge hotel.
TripAdvisor’s failure to take strong action against hotels that abuse the system risks misleading millions of travellers and potentially ruining their holidays.
More must be done to ensure information on its website is reliable so holidaymakers are no longer at risk of being duped.
Find out more about our investigation and what to look out for.
https://www.which.co.uk/news/2019/09/fake-tripadvisor-reviews-push-worlds-best-hotels-up-the-rankings/?utm_source=whichcouk&utm_medium=email&utm_campaign=supportersFReviews11091
Dodgy hotel reviews
Best wishes,
Which? Campaigns team