Asda brings back £1 rule for shoppers and it'll last until February
From birminghammail.co.uk
James Rodger
Asda has "brought back" a £1 rule for shoppers as we head through winter and towards Christmas. Asda, which is rivalled by Sainsbury's, Lidl, Morrisons, Aldi, Tesco and more, has brought back its soup, roll and unlimited Tea and Coffee deal for just £1 until end of February.
There are three soup flavours to choose from (Tomato, Chicken or Vegetable) with 60,000 meals sold in the first two weeks of launch. The retailer encouraging social interaction as one in 10 over 60’s said they’d gone to a supermarket simply to speak to another person.
McEvans, Asda’s Commercial Vice President Fresh and Frozen said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.
"We’ve already served 60,000 meals to the over 60’s in the first two weeks, and since its launch 1.2 million meals have been sold showing the vital need for this initiative. By bringing Winter Warmers back for 2024 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most.”
This comes as Asda's new Christmas Community Report highlights the lack of interaction many older people experience during the festive period. According to the report, one in 10 people over 60 had gone to a supermarket simply to speak to another person.
Last Christmas, 17 per cent said there were days when they didn’t speak to a single person, and from mid-December to the end of the year, 15 per cent said they got used to not conversing with other people. The retailer launched Winter Warmers in November 2022 for two months.
It aimed to help older customers hit hardest by rising living costs.
James Rodger
Asda has "brought back" a £1 rule for shoppers as we head through winter and towards Christmas. Asda, which is rivalled by Sainsbury's, Lidl, Morrisons, Aldi, Tesco and more, has brought back its soup, roll and unlimited Tea and Coffee deal for just £1 until end of February.
There are three soup flavours to choose from (Tomato, Chicken or Vegetable) with 60,000 meals sold in the first two weeks of launch. The retailer encouraging social interaction as one in 10 over 60’s said they’d gone to a supermarket simply to speak to another person.
McEvans, Asda’s Commercial Vice President Fresh and Frozen said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.
"We’ve already served 60,000 meals to the over 60’s in the first two weeks, and since its launch 1.2 million meals have been sold showing the vital need for this initiative. By bringing Winter Warmers back for 2024 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most.”
This comes as Asda's new Christmas Community Report highlights the lack of interaction many older people experience during the festive period. According to the report, one in 10 people over 60 had gone to a supermarket simply to speak to another person.
Last Christmas, 17 per cent said there were days when they didn’t speak to a single person, and from mid-December to the end of the year, 15 per cent said they got used to not conversing with other people. The retailer launched Winter Warmers in November 2022 for two months.
It aimed to help older customers hit hardest by rising living costs.
