The Shop Local (Shop Locally for the grammar purists!) trend is a trend that has taken off with the Covid-19. With many of us working from home, local high streets such as Ilkley, have come into their own in the way it serves our local market. During lockdown small business owners everywhere adapted to suit the changing times with Click and Collect or Doorstep and Contactless deliveries.

Shop local help maintain the vibrancy of where you live and keeps local employment figures healthy. Of course, not every item you wish to buy is available in your local town, and that's where the internet is helpful. And you needn't sacrifice your support of a small business when you buy online. Many small retailers, like Nicholsons Jewellers, also have a website. Our vintage and antique jewellery website is used by our local customers as an online catalogue. Our customers in Ilkley, Otley, Skipton, and Harrogate can browse our collection of vintage rings and antique jewellery, deciding which pieces they'd like to look at before coming into our shop. In this way, customers can minimise their contact with others whilst still feeling a sense of "normality".

Online shopping with an independent business has similar benefits to the Shop Local idea. It's a good one and has the support of companies such as Visa and American Express.

#shoplocal #shopsmall #indie #ilkley #visa #americanexpress #staysafe #shoponline