Shrinkflation is an act of war against the war on plastic waste!
Once every 6 month I buy a bundle of dishwasher powder. Finish is a great brand that seems to be the only one still making loose detergent powder for domestic dishwasher. Every bottle has 1 Kg of this powder. However, I just can't find any justification like the illfamouse "protecting the product" to underfill bottles unless it is JUST TO SELL MORE bottles, pointlessly producing even more unnecessary plastic waste. See for yourself. 6 bottles (6KG of powder) happily fill 4 bottles, leaving 2 bottles just pointless waste!
This is of course just one of the many examples. The shrinkflation is not a harmless fooling of customers, it is a real and intentional excessive waste production!
This is of course just one of the many examples. The shrinkflation is not a harmless fooling of customers, it is a real and intentional excessive waste production!
