Mince pie war hots up as supermarkets bid to woo younger taste buds | Guardian B2B | Scooploop

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Guardian B2B

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Mince pie war hots up as supermarkets bid to woo younger taste buds

Be it cookie-style or plant-based, gin-infused or speculoos filling, retailers are experimenting with the festive cake
https://www.theguardian.com/business/2021/nov/27/mince-pie-war-hots-up-as-supermarkets-bid-to-woo-younger-taste-buds

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