A search using an AI like ChatGPT can use up to 40 times more energy than using a traditional search engine, while a single hi-res image created by an AI could use the equivalent of half a smart phone charge. Because that happens on a server, perhaps in another country, users remain ignorant of the potential impact their casual use might have on the push to net zero.
Energy use by data centres now rivals the aviation industry in terms of the carbon footprint and that is expected to double by 2026.
I heard this on The Artificial Human on Radio 4 this morning. You can listen to the programme here. https://www.bbc.co.uk/sounds/play/m00208g4