Founded in 2011, we started our life as THECYCLINGREVOLUTION. Fast forward to 2016, and, as a 5th birthday present, we decided to treat ourselves to a rebrand: HUMANCYCLE. This has seen a shift in our focus from just cycling products to urban smart objects, particularly sustainable e-mobility. We are fast becoming the go-to partner for technological future-thinking companies and their products, not just in our home market (Europe) but also in the United States.